Remember that the #PalmaBeach badge has been created by a group of entrepreneurs from Platja de Palma to promote excellence and quality in the area of Playa de Palma, betting on a new tourism and sustainable model. Innovation, reinvestment in quality, good taste and good forms are the bases of work.
The Playa de Palma, currently traveling without direction or direction, in an environment as privileged as ours; 5 km from the third airport in Spain, and 10 minutes from the largest maintained old town in the Mediterranean, and with more than 6 km of white crystalline beach, we all understand, since we are not doing things right, at the moment we are not able to control the public that visits us, and this has to do because we are not able to control the supply that creates this demand and the derivations that this entails.
Three years ago now, and as a result of hotel investments in the area followed by restoration, there is a historic opportunity to spread the multiplier effect of quality and good taste, to the same hotel and catering sector in a broader way , but that is contagious in the commerce, rest of supply and finally to the public investment and the laws that help us to protect these interests.
The time has come, and even though we are in the third year of investment, we are not able to filter or improve the behavior and level of our clients, and we already understand that we will only have one opportunity in this time, only if we are Many united by a common goal of quality, we can tilt the balance to the opposite of what it is now.
#PalmaBeach is a brand that was born with the main purpose of promoting, proposing, energizing and managing events and activities in Platja de Palma. All this through advertising campaigns, cultural marketing, social, sports, leisure and commercial.
The intention is to become a benchmark for visitors, residents and tour operators betting on quality to deseasonalize the arrival of tourists. For all this the impulse will be made trying to improve the problems of parking, coexistence, security, cleanliness and public order.